FRUTITAS
Blue Triton Brands challenged our team to develop a brand campaign for their new product, Frutitas, targeting Hispanic Millennial women in Texas.
The goal: drive awareness and trial by introducing Frutitas as the brand that puts a bold twist on the everyday.
We crafted the overarching concept, visual identity, and activations to authentically resonate with our audience. Grounded in research and strategic insights, the campaign positioned Frutitas as more than just fruit water—celebrating its bold flavors, playful energy, and refreshingly real vibe that mirrors the spirit of its consumers.
EVP: Roberto Alcazar
SVP, Executive Creative Director: Nicky Lorenzo
Creative Director: Brittney Perez
Senior Art Director: Gordo Ibanez
Jr. Art Director: Cara Cohn
Jr. Copy Writer: Rosy Alvarez
Production: 100 Sutton Studios
Social Content
For social, we concepeted vibrant, eye-catching videos that spotlighted Frutitas’ key product benefits—bold flavor, real ingredients, and refreshing taste—while celebrating real, unapologetic women. Each piece of content reflected their true energy, showing how refreshing it is—not just to drink Frutitas, but to see women being fully themselves: bold, bright, and full of flavor.
