Refreshingly real

Blue Triton Brands asked us to create a campaign for Frutitas aimed at Hispanic Millennial women in Texas, with a focus on driving awareness and trial.

We developed a concept, visual identity, and activations that positioned Frutitas as a bold twist on everyday fruit water. Rooted in research and cultural insight, the campaign highlighted its vibrant flavors, playful energy, and refreshingly real attitude—connecting the brand directly to the spirit of its audience.