Gogo squeez
SOcial
Creative Task: GoGo squeeZ partnered with Disney’s Lilo & Stitch to create a special edition pouch featuring Stitch. To celebrate the upcoming live-action film and promote the collaboration, GoGo launched a co-branded TikTok filter with Disney.
Result: Generating over 5,000 uses on the brand filter.
Agency: One Horizon
Executive Vice President: Roberto Alcazar Creative Director: Antonio Fragoso Art Director: Cara Cohn
Senior Graphic Designer: Shannon Crawford
Production: House of V
My role
Art director
Lead the visual direction, Worked with graphic designer to create a motion graphics of our Apple characrer Asher. Help creaet background, work around stitach assets. Create art boards and how this is d
VISUAL STYLE
Use Disney assets but, also
Visual breakdown
Key lockup
It’s a heavy, ultra-bold block sans serif with thick, sturdy letterforms and tight spacing. The weight gives it authority, while the rounded corners keep it from feeling harsh or aggressive. It reads like someone who walks into the room, claps once, and suddenly everyone’s paying attention.
The stacked layout and chunky proportions make it feel decisive and leader-like—a font that doesn’t ask, it tells. It has a rally-cry energy: direct, unapologetic, and built for big personalities who bring people together and set the tone for the night.
Images
Channeling the bold confidence of Rosie the Riveter–style propaganda, I wanted women to feel iconic and in control. Strong, upward poses and subtle low angles make them look powerful and decisive.
Bright, saturated backdrops amplify the energy and allow the colorful shots to pop. The styling mirrors that vibrancy, creating a visual that feels fearless, modern, and celebratory.
Concept 2: Bring the twist
THE CAMPAIGN
This campaign positions the product as that same spark—bold, unexpected, and impossible to ignore. It celebrates the flavor that transforms an ordinary hangout into the moment everyone remembers, encouraging people not to just show up to the party, but to bring what turns it into the party.
VISUAL STYLE
A bold, colorful snapshot of everyday hangouts—capturing the chaos, joy, and surprise of a normal Friday night with candid, in-the-moment photography and playful props that make it feel like you’re right there, freezing the fun in a photo-album memory forever.
TONE OF VOICE
Spontaneous, adventurous, and ready for whatever the night brings. It encourages people to lean in, shake things up, and see where the moment takes them.
Visual breakdown
Key lockup
A bold, condensed, all-caps display sans serif used oversized and on an angle to feel loud, confident, and in motion. The electric green adds chaos and energy, making the type feel like a disruptive call-to-action that crashes into the moment and sets the vibe.
Images
Inspired by the Gen Z-led revival of 2000s digital cameras, I'm using that aesthetic to capture "controlled chaos"—think a pool in the living room or a spontaneous onesie night. The photos are candid, full of laughter, and feel like they were taken by your best friend during a normal night with a twist.