Gogo squeeZ
The Status Quo Has Got To GoGo
GoGo squeeZ needed to improve brand perception of their popular apple sauce pouches among tweens. So we went on the search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogi's to help redefine what it means to be active. And with a little help from popular YouTube creator, Ben Azelart, we re-launched the brand to a new audience.EVP: Roberto Alcazar
SVP, Executive Creative Director: Nicky Lorenzo
Creative Director: Brittney Perez
Jr. Art Director: Cara Cohn
Jr. Copy Writer: Rosy Alvarez
Executive Producer: Michael Mclaughlin
House: Cut and Run/Jogger
Director: Rob Staton-Cook
Youtube Integration
Our Youtube integration with Ben Azelart was the second highest watched video on YouTube that week with 16 MILLION views (currently up to 32 million).
Product Images:
Showing Ben and kids having the product in various of activities. Introducing a product that embraces the freedom of play and snacking without boundaries. This innovative item allows users to engage their creativity and make their own choices, ensuring there is truly no wrong way to enjoy both and redifining that the pouch is/looks childsu
