Jarlsberg
Creative Challenge:
Make Jarlsberg unmistakably recognizable and show that it belongs at the center of the Cheesosphere.
A CHEESY WIN
Jarlsberg challenged us to prove we understood their brand—and we answered with a campaign built to earn attention and drive awareness.
Our ways in were simple:
Pair the brand with culture and claim its place within it.
EVP: Roberto Alcazar
SVP, Executive Creative Director: Todd Feitlin
Creative Director: Antonio Fragoso
Associate Creative Director: Gordo Ibanez
Jr. Art Director: Cara Cohn
We positioned Jarlsberg
as the most versatile cheese that pairs BEST with everything.
Most cheeses are judged by what they pair well with. Jarlsberg? I concepted a platform that starts there—but goes further. Its sweet, nutty, and endlessly versatile flavor doesn’t just pair well with other foods. It pairs well with you. With what you’re doing, how you’re living, and the moments you’re making. Then, with the support of my creative director, we pushed the idea even further: Jarlsberg doesn’t just pair well. It pairs best. With everything. And we mean everything.
OUT OF HOME
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OUT OF HOME *
Social
We’ll create social content that reacts to specific occasions, cultural moments, and viral trends in real time—declaring Jarlsberg the best pairing for all of them. We'll keep the spotlight on our brand by owning the conversation and showcasing how Jarlsberg fits seamlessly into any moment. Additionally, we’ll highlight our key RTBs—meltability, quality, and flavor—by creating dedicated posts that show exactly why Jarlsberg is the best pairing for each.
