Jarlsberg

Pitch win

Creative Challenge: Make Jarlsberg unmistakably recognizable and show that it belongs at the center of the Cheesosphere.

Jarlsberg challenged us to prove we understood their brand—and we answered with a campaign built to earn attention and drive awareness.

Our ways in were simple: Pair the brand with culture and claim its place within it.

Agency: One Horizon
Executive Vice President: Roberto Alcazar                                                                                                                                Executive Creative Director: Todd Feitlin
Creative Director: Antonio Fragoso
Associate Creative Director: Jose “Gordo” Ibañez
Copywriter: Antonio Fragoso
Art Director: Cara Cohn

Most cheeses are judged by what they pair well with

I concepted a platform that starts there—but goes further. Its sweet, nutty, and endlessly versatile flavor doesn’t just pair well with other foods. It pairs well with you. With what you’re doing, how you’re living, and the moments you’re making. Then, with the support of my creative director, we pushed the idea even further:

Jarlsberg doesn’t just pair well. It pairs best. With everything.

And we mean everything.

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How my brain thinks

  • Concept chosen

    What makes the product unique

  • centering product

  • Thinking from target POVs

  • I dont kill my ideas at first. I let myself have fun.