Status quo has got to gogo

GoGo squeeZ needed to improve brand perception of their popular apple sauce pouches among tweens. So we went on the search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogi's to help redefine what it means to be active. And with a little help from popular YouTube creator, Ben Azelart, we re-launched the brand to a new audience.

EVP: Roberto Alcazar
SVP/Executive Creative Director: Nicky Lorenzo
Creative Director: Brittney Perez
Jr. Art Director: Cara Cohn
Jr. Copywriter: Rosy Alvarez
Executive Producer: Michael Mclaughlin
House: Cut and Run / Jogger
Director: Rob Staton-Cook