UNited healthcare Mental Health Complete plus

Social

Creative Challenge: Help introduce UHC Mental Health Complete plus program through social videos and display banners

Agency: One Horizon
Executive Vice President: Roberto Alcazar                                                                                                                                 Executive Creative Director: Todd Feitlin
Creative Director: Giselle Rafful.                                                                                                                                                   Associate Creative Director: Jose Ibanez
Art Director: Cara Cohn

MY Role

THE CAMPAIGN

I developed compelling banner creative, sourced imagery that resonated with the target audience's demographic, and contributed to the video editing process by identifying strategic placements for text overlays.

VISUAL STYLE

The aesthetic is built around a core of warmth and accessibility, designed to be feel-good and welcoming at every touchpoint.