United Healthcare & AARP Hearing
Creative Challenge:
Hearing loss is deeply personal, and no two journeys look the same—some people refuse to acknowledge it, while others feel frustrated by the complexity of finding the right solution. The challenge was to create a campaign that spoke to everyone across this spectrum, positioning AARP Hearing Solutions as more than just a plan. We needed to show it as a way to take back control: simplifying an overwhelming, expensive process, acknowledging the many stages of the hearing journey, and empowering people to put their hearing and overall health back in their own hands.
Hearing loss shouldn’t hold you back.
Or stop you from enjoying your life.
Now treating it is easier, devices are more tech forward than ever.
They help you fit in without standing out.
And with transparent pricing, flexible support and exclusive savings,
AARP Hearing Solutions allows you to treat your hearing on your own terms.
If you’re thinking it’s all too good to be true…
You have to hear it to believe it.
EVP: Roberto Alcazar
SVP, Executive Creative Director: Todd Feitlin
Creative Director: Giselle Rafful
Art Director: Cara Cohn
Executive Producer: Peter Fishman
House: Studio NYC
Director: Tata Persico
Banners
For Cobranded, RX, and OTC
